LOFT is a beloved American women’s fashion brand renowned for its modern, feminine aesthetic and versatile pieces that make getting dressed effortless and fun. Launched in 1998 as an extension of Ann Taylor, the brand quickly evolved into a standalone favorite, offering more relaxed, casual styles at accessible prices. What started as a casual counterpart has grown into a lifestyle destination with hundreds of stores nationwide, helping women feel confident and stylish in every part of their day—from office hours to weekend outings.

The collections focus on flattering, easy-to-wear items—think flowy midi dresses, perfect-fitting jeans and pants, cozy sweaters, tailored blouses, tees, cardigans, and stylish accessories—that blend comfort with on-trend details for a polished yet relaxed vibe. With options in petite, tall, maternity, and plus sizes, LOFT celebrates real women with inclusive sizing and designs that mix and match effortlessly.

Quality and versatility are at the heart of everything LOFT creates—from soft knits and denim to lightweight layers and thoughtful construction. The brand continues to incorporate some sustainable practices, such as using recycled materials in select pieces, while focusing on timeless staples that empower women to build functional, stylish wardrobes for their busy lives.

Shopping LOFT is welcoming and convenient. The boutiques feature bright, modern spaces perfect for browsing new arrivals and finding personalized outfits. Online, enjoy frequent promotions including free shipping offers, easy returns (with buy online, pick up or return in-store options), regular sales and new drops, plus styling inspiration. Returns are hassle-free: typically 30-60 days for most items, with mail-back or in-store options available.